Monthly Archives: March 2011
Source: http://EzineArticles.com/?expert=Emma_Wanjiku Your business will thrive when social media tactics are worked properly. Social media will not help any business if the content is not tailored in a particular way to appease the crowds. There are several things to keep in mind when considering the most effective content to air through social networks. Here are tips and basics on how to; • Effective social media content is that which is designed for the right people. It is not enough coming[...] Continue Reading
A press release is a short, unbiased announcement of a new event, business or product. It is very essential in promoting a product or a service and your company as a whole. Below are important things to consider for an effective press release: Headline Most copywriters know that they either make it or break it with the headline. Your press release deserves a captivating headline. It is a newsworthy announcement like a new product or even a revolutionary system –[...] Continue Reading
HTML5 is the next major revision of the Hypertext Markup Language, which forms the backbone of every site on the World Wide Web. Currently under development, its immediate predecessors are HTML 4.01 and XHTML 1.1. HTML5 adds new features that bring high levels of interactivity and media integration to websites that were previously only possible through browser plugins like Flash, Silverlight or Java. Today’s modern browsers supporting HTML5 can render feature-rich websites without the need of these intrusive and processor-intensive[...] Continue Reading
With the latest smart phones available in the market, more and more people are browsing and searching over the Internet using their handsets. There is a tremendous growth in the mobile market that most tech-savvy people couldn’t go a day without their iPhone or Android devices. For this reason, websites and web mobile interfaces should continue to keep up to these standards and adopt to fit the need. Web layouts have to be tweaked and updated so the display on[...] Continue Reading
It is no doubt that websites are very effective marketing tools. Compared to traditional forms of media – TV, radio and print, it is cost-effective and delivers measurable results when done right. In the recent years, the advent of open source CMS (Content Management Systems) made it easier for businesses, organizations and even individuals to setup an online presence. Furthermore, CMS that provide free ready-made templates became a 5-minute turn-key solution – it was an instant hit! Now anyone who[...] Continue Reading
There is no point in building a website unless there are visitors coming in. A major source of traffic for most sites on the Internet is search engines like Google, Yahoo!, MSN, Altavista and so on. Hence, by designing a search engine friendly site, you will be able to rank easily in search engines and obtain more visitors. Major search engines use programs called crawlers or robots to index websites to list on their search result pages. They follow links[...] Continue Reading
Source: Branding Strategy Insider Author Ursula Le Guin wrote that “legends of prediction are common throughout the whole Household of Man. Gods speak, spirits speak, computers speak.” What Ms. Le Guin left out were consumers. Consumers speak too. Volumes if you know how to read them. Predictive loyalty metrics allow marketers to decipher consumers’ emotions, expectations, and imminent behaviors in the marketplace. Happily, I am an authority on customer loyalty. And, as real loyalty metrics measure the direction and velocity[...] Continue Reading
Source: Media Post Microsoft has begun layering into Bing search results from Facebook’s social graph. It allows people who log into Bing through Facebook to search and find relevant pages based on “like” authority with help from a social algorithm layered on top. In other words, your friend’s likes influence search results. That’s according to Dave Williams, cofounder of search engine marketing agency 360i, and now founder and CEO of BLiNQ Media. He says that’s quite different from feeding information[...] Continue Reading
Source: Search Engine Journal Google search has changed a lot over the course of the last year. Beyond the most recent update (call it “Panda” or the “Farmer Update” – either way, it’s been an earthquake in the realm of SEO), Google has tapped into the power of HTML5 to make search faster. The concept of Google Instant, which could give you results before you were even done typing, was further enhanced with the presence of Instant Preview. Instant Previews allows users[...] Continue Reading
Source: ZD Net Readability, a company that had a big problem with Apple’s in-app purchase requirements, has relaunched its iOS services as an HTML5 app. Rest assured others will follow. While the Readability move is positioned as a move because of Apple’s requirements, the bottom line here is that developers want to write once and put apps everywhere. HTML 5 is the most expedient way to reach that goal. Let’s face it: As mobile browsers improve and HTML 5 becomes[...] Continue Reading
