Category Archives: Articles
Picking A Logo That Stands Out Against Competition
Written on April 12, 2011 at 8:15 pm, by incredible
In today’s world of mass communication, a company logo is your link to the public’s mind. If you are not in the back of their head when they think of the industry leader for whatever product or service needed, then you are not going to make money. Logos are so important because businesses are now using them to create an unforgettable brand identity. Logo’s can take on many forms, being as simple as a logotype or wordmark, or being a graphic such as a symbol or icon. Since your logo is the “face” of your company, then it better not be a “Plain Jane”. How do you successfully pick the perfect logo?
11 Branding And Marketing Trends For 2011
Written on March 11, 2011 at 9:21 pm, by seo
Source: Branding Strategy Insider Author Ursula Le Guin wrote that “legends of prediction are common throughout the whole Household of Man. Gods speak, spirits speak, computers speak.” What Ms. Le Guin left out were consumers. Consumers speak too. Volumes if you know how to read them. Predictive loyalty metrics allow marketers to decipher consumers’ emotions,… Continue Reading
12 Rules for Choosing the Right Domain Name
Written on February 5, 2007 at 9:27 pm, by seo
Source: SEOMoz For 99% of the projects we take on, a domain is already part of the equation. However, in some circumstances, we’ve been called on to provice advice for naming a domain, either for a new blog, a company launch or even just a friend’s website. Below, I’ve listed 12 tips I find indispensable… Continue Reading
