Category Archives: News
Ten Qualities Of World-Class Brands
Written on March 12, 2011 at 5:22 pm, by seo
Source: Branding Strategy Insider 1. Well-known – without awareness, nothing else counts; a brand can’t be in people’s purchase consideration sets unless they are aware of the brand 2. Relevant – the brand must be perceived to be relevant to people’s hopes, needs and desires 3. Differentiated – to stand out among competitive alternatives, the… Continue Reading
Mazda unveils first brand-led marketing campaign
Written on March 7, 2011 at 9:43 pm, by seo
Source: Marketing Magazine Car manufacturer Mazda is launching its first brand campaign across Europe, focusing on its Japanese heritage. The TV ads, by JWT, have been filmed in Japanese with subtitles. They carry the new global strapline, “Defy Convention”, which was unveiled at last week’s Geneva Motor Show. Each ad portrays the marque as a… Continue Reading
