Category Archives: News
Time-tested methods will boost your advertising
Written on March 14, 2011 at 3:44 pm, by seo
Source: Miami Herald Split testing is a powerful direct marketing tool pioneered some 100 years ago but still in use today. This headline stopped me cold: “The Guaranteed Way to Radically Improve Your Copywriting.” I kept on reading Copyblogger.com: “The best copywriters continue to radically improve their copy over time. They know how to create… Continue Reading
Is Matt Cutts the Most Powerful Man in PR?
Written on February 28, 2011 at 5:13 pm, by seo
Source: PR 20/20 Google is valued at $196 billion dollars. They control 65 percent of the U.S. search market, plan to hire more than 6,000 employees in 2011, and their tightly guarded algorithm determines the fate of millions of businesses online. But Google has a complex and nagging problem — Web spam — which challenges… Continue Reading
