Check this out – according to a recent study from the Stanford Web Credibility Project, nearly half of all customers buy from a website based on how it looks. If your website pops, your sales will too. If your website causes online “anxiety,” you can just kiss those sales goodbye.
How does your website come across to your customers? Would you want to buy from you if you ran into yourself online? Forget the hypothetical and get down to the nitty gritty. Look at your website from the eyes of your customer. Determine whether your website inspires confidence or forces a customer out of his comfort zone.
While you are examining your website from the customer’s point of view, keep the following questions in mind:
How is your first impression?
Studies show customers make a decision about whether to remain on a website within eight seconds of entering. Make those first eight seconds count by adding eye-catching value to the appearance of your website.
What can you learn about your company?
Within those initial eight seconds, potential customers need to know who you are and what you do. Don’t leave out essential information that helps customers make informed purchase decisions.
Do you get the picture?
A picture is worth a thousand words, especially when it comes to your website. Don’t tell your customer – show them your business.
Is your company attractive?
A strategic color palette is essential to a successful website that literally earns its keep. The colors you choose are used for more than aesthetic value – they also help to define your brand.
Do you call your customer to action?
How many companies forget to ask for a customer’s business after taking the time to woo him into the website? Ask and it will be given. Especially when it comes to sales.
How is your navigation appeal?
Who here has become frustrated when getting from Point A to Point B on a website became a complex maze of clicks and more clicks? Exactly. A well-organized navigation will encourage visitors to spend more time on your site, because they want to learn more, and not because they are lost.
Are you taking up too much of your customer’s valuable time?
Be sure to optimize all your beautiful graphics and photos to ensure your message gets across without keeping your customers waiting too long.
Think of your website as a virtual employee who is available 24 hours per day. Spend a little time making sure that employee is representing your business effectively and it will pay off for years to come.
If your company is need of a new INCREDIBLE website design contact us today!