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Category Archives: SEM

Google Goes Dark: Now What?

Posted on October 30, 2013 in SEM
 

Here are 5 tips to adjust to Google’s new data blackout! As any search specialist would tell you – it was bound to happen.  As of immediately, Google has shut down access to organic keyword tracking information.  Online marketers have thrived for over a decade in knowing where traffic was coming from and how a specific keyword played into delivering traffic. In other words, we used to know what keywords drove the most traffic to your site, and now we[...] Continue Reading

Social Media: Does Advertising Pay?

Posted on September 27, 2013 in SEM
 

80% of online searches are healthcare related. How many searches do you think it takes for someone to find you? One of the ways people are searching online for healthcare professionals and health-related information is through social media. People are using social networking sites to seek medical information, discuss symptoms, treatments, procedures, and broadcast about their experiences with a particular healthcare provider or practice. You need an online marketing strategy that encompasses social media marketing to attract, engage, and convert[...] Continue Reading

6 Ways to Make Your Social Media Stronger!

Posted on September 20, 2013 in SEM
 

If you are going to go social, you better do it right! Social Media is the new way of capturing people’s attention, engaging, and converting them into paying customers. People are more “brand aware” than ever before, and if you are not actively growing an audience online through social networks, you will begin to lose to your competition. It’s about getting people to know you and your business on a social level, what sets you apart, why you are cutting-edge,[...] Continue Reading

Why Your Practice Needs SEO & Social Media

Posted on September 4, 2013 in SEM
 

Have you noticed a difference in your search results since the Google Penguin update back in May 2013? There are new rules for SEO and now it is all about the user and content. This blog article will explain how to survive the next digital age and how to dominate search results through awesome content, engaging on social media networks, and earning backlinks as a recognizable industry leader. Google Penguin is changing the future of SEO and now heavily weighing[...] Continue Reading

Increase Facebook Engagement With Tabs!

Posted on August 22, 2013 in SEM
 

Facebook tabs are used to increase engagement and ‘LIKES’ on your Facebook fan page, capture your audience’s attention, and convert fans into customers. You have the power to transform your Facebook page into a mini-website! Ideally, your Facebook page should be optimized in such a way that your fans know what your business is all about and what sets you apart from your competition within a few minutes of visiting it. Many businesses are using Facebook tabs to create stronger[...] Continue Reading

Today, people are heading to online sites to find out if a business is one worth their visit. All sorts of businesses are on user-review fueled sites like Yelp, and many of them have seen nice increases in their business, given that their reviews are positive. Yelp uses filtering software to determine which reviews should be filtered on any given day and which will be unfiltered. Only your unfiltered reviews affect your overall star rating. Now, what if your practice[...] Continue Reading

Do you have a new product or service in your practice that you are excited about launching? Using social media in your launch is a great way to get the word out on what’s up and coming at your practice! Check out some of our creative tips to get some buzz, awareness, and word of-mouth marketing through your different social media outlets. Tip #1 Create a video that you can upload onto YouTube, Facebook and Vine! Creating short and informative[...] Continue Reading

How To Optimize Your Call To Actions!

Posted on July 17, 2013 in SEM
 

We all want to see our social media marketing efforts working, but how do you gauge that? Do you measure by phone calls, messages, likes, or shares? Once you determine what you want your audience to do, you need to craft a call to action for them to respond to your message. Here are some tips in creating a call to action that will help encourage your audience to respond to your social media campaign. What do you want your[...] Continue Reading

Social Media Marketing – everyone is jumping on the bandwagon, everyone see’s it is popular and knows it makes an impact on business, but how do you measure social media marketing ROI? If you are looking for an exact dollar, you are weighing your success wrong! Check out this informational infographic on different methods to measure ROI, benefits from implementing social media marketing into your strategy, and different ways to track your success! If you are interested in how social[...] Continue Reading

Google Says Why You Need a Mobile Site!

Posted on June 17, 2013 in SEM
 

On Tuesday, June 11th, Google announced their position on mobile sites and you better listen up! Whether you have one or not, or maybe it doesn’t work well, you need to pay attention. “To improve the search experience for smartphone users and address their pain points, we plan to roll out several ranking changes in the near future that address sites that are misconfigured for smartphone users.” This quote comes from the Google Webmaster Central Blog article, and it means your[...] Continue Reading