Category Archives: SEO
Understanding Google’s Hummingbird Update Google has had numerous updates (Penguin, Panda, Caffeine) to their search algorithm over the past few years, but none quite like Hummingbird. September 27, 2013. A day to remember within the internet space. It marked the 15th birthday of Google, as well as the announcement of their new search algorithm update ‘Hummingbird’. Google hopes to advance the quality among the search results it spits out upon being queried. Amit Singhal, the Senior V.P. of Google, stated[...] Continue Reading
Have you noticed a difference in your search results since the Google Penguin update back in May 2013? There are new rules for SEO and now it is all about the user and content. This blog article will explain how to survive the next digital age and how to dominate search results through awesome content, engaging on social media networks, and earning backlinks as a recognizable industry leader. Google Penguin is changing the future of SEO and now heavily weighing[...] Continue Reading
We all want to see our social media marketing efforts working, but how do you gauge that? Do you measure by phone calls, messages, likes, or shares? Once you determine what you want your audience to do, you need to craft a call to action for them to respond to your message. Here are some tips in creating a call to action that will help encourage your audience to respond to your social media campaign. What do you want your[...] Continue Reading
On Tuesday, June 11th, Google announced their position on mobile sites and you better listen up! Whether you have one or not, or maybe it doesn’t work well, you need to pay attention. “To improve the search experience for smartphone users and address their pain points, we plan to roll out several ranking changes in the near future that address sites that are misconfigured for smartphone users.” This quote comes from the Google Webmaster Central Blog article, and it means your[...] Continue Reading
Google+ Introduces Communities ‘Google+ is supposedly the fastest growing social media network on the web‘, says, you guessed it… Google! But, I do agree. The dark days of Google+ are slowly fading. The sun is starting to peak through the clouds. Not many people use Google+ regularly, but the geeks at Google are once again doing their best to entice you. So, lucky us, Google has decided to add Google+ Communities. Let’s see what all the hype is about shall[...] Continue Reading
DID YOU KNOW that blogging can improve your social media marketing and search engine rankings? Creating unique and engaging content can help boost your online marketing efforts, attract new customers, and brand you as an industry expert. Here are some tips to make your blog INCREDIBLE! 1.) Use Your Social Media Networks to Promote Your Blog Posts! It is important to maintain a good mix of industry news, fun posts, and self promotional status updates. When you are going to[...] Continue Reading
Watch the following video on Incredible Keyword Meta Tag Optimization: One of the very first things you should know as an “SEO Expert” is how to properly optimize a keyword meta tag. Sure, we all know the keyword meta tag holds minimal power in the overall scope of seo these days, but it is still an example of how seo should be done properly. It is my biggest pet peeve when I see websites that have general keywords within[...] Continue Reading
Don’t Fear the Penguin As an SEO Director that has embraced social media, I urge SEO experts to not fear Google Penguin. Embrace it. Hug the Penguin. Let me explain why… Google Penguin plans to give content creators a fair shake. That’s really it. So, why should that be something to be bummed about? It should not. Search engines like Google and Bing should spit out the best results when you search for a keyword. It shouldn’t come down to[...] Continue Reading
The social media juggernaut is getting into the search engine world. This would be a huge step for Facebook to take. Currently, their network is funded by a digital ad platform, one that I believe to be better than Google’s. To shift focus from their bread and butter to search is a crazy move. This would be another platform and grand audience for companies and marketers to implement. But, it will also be a new platform to learn, test and[...] Continue Reading
A lower court’s ruling that declared Google to have violated trade laws with their allowance of AdWords purchasing has been overturned by a higher court. Google won a historic lawsuit against the ACCC (Australian Competition and Consumer Commission) in which they were found to not be directly responsible for misleading any of the advertising it had on its website. All five judges of the Australian High Court unanimously ruled that Google didn’t break any of Australia’s trade laws when they[...] Continue Reading
