Category Archives: Social Media
#1 Misconception: Your customers aren’t using social media Social media was once dominated by teens and young adults, but this is changing. Ninety-three percent of adult internet users are on Facebook alone. People are not only using social networks, but are on them for extended periods of time. On average, people spend 4.6 hours a week on social sites. #2 Misconception: Social media is free Although joining social networks is free, establishing an effective social media presence is not. You[...] Continue Reading
Are you a Google product user? Than open your ears to this breaking news: March 1st is the day Google’s new privacy policy goes into effect. Watch Out! Your Google Web History will be shared! If you clear your Google Web History before the big privacy change, then you will be ok. Did you know that they have been tracking your web history, every search, and every site you have visited? In the past it has been separated from your[...] Continue Reading
Social media is a great way to expand your professional network. Email marketing is a great way to connect with your current network. Combine the two worlds and you get massive amplification. When you combine social media and email marketing you can leverage your email list to increase your exposure. In other words, you can expand your network and grow your business. Most email lists are made up of people already interested in your business. When they share your emails[...] Continue Reading
If you put it bluntly, Social Media is a chore, and if you are going to do it right you need someone dedicated to spending time and resources to keep up with the fast past trends. Here are some questions to ask yourself when considering hiring a Social Media agency… Do we have the people in place to invest in Social Media? You will need to designate someone to be your community manager, content creator, and strategist. Also, does this[...] Continue Reading
If you are a smart and strategic business owner, you will listen to the following advice: If you don’t have a Facebook Fan Page, you better get one fast! You customers are turning to Social Media to leverage their good and bad experiences with your brand. Get your offense ready! Your customers are online, so shouldn’t you be too? Utilizing Social Media for good customer service is how you are going to build a team of brand ambassadors! A new[...] Continue Reading
Facebook has announced they are teaming up with the U.S. Department of Labor to start Social Jobs. Their goal is to “facilitate employment for America’s jobless through the use of social networks”. To find this information you can visit www.facebook.com/socialjobs. If Facebook enters the job board market, what will this mean for giants like Monster & LinkedIn? MAJOR COMPETITION and CRUSHING DOMINATION! Facebook is the largest social network in the world and if it were a country it would be[...] Continue Reading
Apple never fails to impress and has done it once again. Apple released the latest version of the iPhone 4S along with its new sexy virtual assistant, Siri. Within 3 days of its release, over 4 million iPhone’s were sold! Have you met SIri, and what it means for local business search on mobile phones? Now you can have a natural spoken conversation with your phone. You can ask Siri to do basic functions like sending a text, schedule meetings,[...] Continue Reading
Small businesses can win over their local audience and gain new customers by utilizing social media marketing. Just because you aren’t a big corporation you can still create a Facebook presence and market your small business online, and for a small to free budget! Here are some simple steps and actions to follow to start building your Facebook following! 1.) Customize a strategy- First, think of the basic goals you want to achieve from your Fan Page. Do you want[...] Continue Reading
What Happened to my Facebook News Feed? Facebook has made updates again and has politely included instructions & explanations as to why and how. Here is the basic breakdown of what has changed: 1) Since you have last logged on to Facebook, all of the news & photos they think you will find most interesting is displayed at the top. Facebook has now marked these top stories with a blue corner. 2) Photos are now bigger in your news feed![...] Continue Reading
Facebook has rolled out another new feature called the Subscribe button! The purpose behind the button is to “subscribe” to people you are in interested in and fine tune your news feed. For example, if you have a certain celebrity or political figure you like to hear from, you can subscribe to their public updates and they will appear in your news feed. You can also pick and choose what types of updates and posts you want to view. So[...] Continue Reading
