About: Drew Leahy

We don’t live in the dark ages of the web anymore. By that I mean much of the guessing that made up the strategy of the past couple of decades has been largely replaced by hard data that we use to draw our conclusions. This is thanks to the advances in web analysis thanks to Google’s Analytics program and similar data-tracking services available from the major web platforms. What does this mean for businesses on the web? It means we[...] Continue Reading

For most business professionals, there was no course on digital marketing or web maintenance during the onboarding in HR, so there’s no reason to expect you to understand all the data and graphs you’ll get from Google and your incredible marketing team.    Let’s do a quick review of how to interpret the many variables of your web traffic, courtesy of Google Analytics. Traffic The most important numbers you’ll pour over are those from Google Analytics regarding your web traffic[...] Continue Reading

Whether you realize it or not, your business tells a story. It’s telling one right now. All businesses tell stories. Not tales, or lies, but real stories. Stories tell your audience who you are, what you stand for, why your offer and the way you offer it deserves attention, and how your product or service will make us feel. Stories are the reason why some people drive a Mercedes over a Honda Civic, even though the Civic costs less, gets[...] Continue Reading