About: Dave Sveen

The days of newspaper stands are behind us. 2014 will bring another gigantuan online shift with how people relate content to your brand and how stories are told. With content marketing being one of the most important changes for online marketers in 2014, an important facet of that will be HOW content is delivered. According to Forbes, “87% of connected device sales by 2017 will be tablets and smartphones.” Mobile content delivery is key. Mobile websites are not new, but they have[...] Continue Reading

Editor’s note (2/28/2013): For a more in depth comparison check out Part 2 of this article WordPress vs. Drupal Thanks to content management systems (CMSs), building a website has never been easier. You can finally say adios to the days of hand-coding your website because CMSs do most of the heavy lifting. The CMSs that lead the pack are undoubtedly Joomla, WordPress, and Drupal, all of which are open source platforms that have their respective communities, themes/templates, and plugins/extensions. To ensure[...] Continue Reading

Source: Marketing Renaissance If you know the basic format and proven techniques that are incorporated into every successful advertisement, writing a good print ad is not difficult. ADVERTISING COPY The first step in creating a good advertisement is to establish the appeal – the reason the reader will buy, or request more information. The four main appeals are; sex, which includes love, affection and friendship; greed, things money can buy; fear, fear of not getting what you want, or losing[...] Continue Reading

Source: Daily Mail Google will launch its own social network in May, it has been claimed. The search engine giant will unveil Google Circles at its Google I/O conference in San Francisco, according to technology blog The Next Web. It is thought the network will allow users to selectively share content with people who are members of different social circles in their lives. Users will be able to filter what content is shown to which group. Reports that Google Circles[...] Continue Reading

Source: Search Marketing Standard The term ‘mobile site’ is set to be one of 2011’s hottest buzzwords. As mobile devices like the iPhone and a multitude of Android cells flood the market, every website owner needs to turn on to the possibilities of a mobile website. Simply put, a mobile site is normally a scaled down version of a regular website, developed specifically to be shown on a mobile device such as a BlackBerry or iPhone. Developing a mobile site[...] Continue Reading