Category Archives: Social Media
Over the next few days, you will notice your Google+ Page looking quite a bit different. There are a number of reasons Google is doing this. First and foremost, Google wants the Plus Pages to be consistent across all devices, large and small. These changes make the flow much more cohesive, no matter what device you are using. Your Google+ Page can now have 1, 2 or 3 columns to it, with the emphasis being on larger sized media content[...] Continue Reading
THE ANSWER from Matt Cutts, head of Google’s Webspam team: The amount of Twitter followers and Facebook likes you have does not matter in search rankings. HOWEVER, producing INCREDIBLE content that people will want to link to will help drive traffic to your website and build up your personal brand! In a video released this week, Cutts explained the reasoning behind it. “Facebook and Twitter pages are treated like any other pages in our web index so if something occurs[...] Continue Reading
Truly INCREDIBLE brands that want to increase their online visibility will be investing in a social media marketing strategy in 2014 for lead generation, referral traffic, and revenue. Your customers are hanging out there, and you should be too! This past year has shown that social influence is on the RISE! Social media has made us change the way we think about SEO. Google has tweaked their algorithm in 2013 with the new Penguin and Panda updates to include social[...] Continue Reading
Have you noticed the new five-star rating on your Facebook business page? They are not new, but their location is, and this could IMPACT your business! The stars are hard to miss, located right beneath your cover photo and business name. Their visibility could easily cause people to quickly judge your brand or business before scrolling through your timeline to see all of your great fan engagement! THE GOOD This could be great! If your brand rocks and you have[...] Continue Reading
Let’s start with this simple fact: People LOVE to shop! Social Media is a great way to increase your online visibility, promote word of mouth marketing, and build buzz around your products and services. People visit your Facebook page because they want to see the expert tips and how-to-tricks you post, to learn something about your practice, and to access special deals and promotions. Here is a list of the 4 best ways to sell your products & get people[...] Continue Reading
80% of online searches are healthcare related. How many searches do you think it takes for someone to find you? One of the ways people are searching online for healthcare professionals and health-related information is through social media. People are using social networking sites to seek medical information, discuss symptoms, treatments, procedures, and broadcast about their experiences with a particular healthcare provider or practice. You need an online marketing strategy that encompasses social media marketing to attract, engage, and convert[...] Continue Reading
If you are going to go social, you better do it right! Social Media is the new way of capturing people’s attention, engaging, and converting them into paying customers. People are more “brand aware” than ever before, and if you are not actively growing an audience online through social networks, you will begin to lose to your competition. It’s about getting people to know you and your business on a social level, what sets you apart, why you are cutting-edge,[...] Continue Reading
Have you noticed a difference in your search results since the Google Penguin update back in May 2013? There are new rules for SEO and now it is all about the user and content. This blog article will explain how to survive the next digital age and how to dominate search results through awesome content, engaging on social media networks, and earning backlinks as a recognizable industry leader. Google Penguin is changing the future of SEO and now heavily weighing[...] Continue Reading
Facebook tabs are used to increase engagement and ‘LIKES’ on your Facebook fan page, capture your audience’s attention, and convert fans into customers. You have the power to transform your Facebook page into a mini-website! Ideally, your Facebook page should be optimized in such a way that your fans know what your business is all about and what sets you apart from your competition within a few minutes of visiting it. Many businesses are using Facebook tabs to create stronger[...] Continue Reading
Today, people are heading to online sites to find out if a business is one worth their visit. All sorts of businesses are on user-review fueled sites like Yelp, and many of them have seen nice increases in their business, given that their reviews are positive. Yelp uses filtering software to determine which reviews should be filtered on any given day and which will be unfiltered. Only your unfiltered reviews affect your overall star rating. Now, what if your practice[...] Continue Reading
