Category Archives: SEM
Microdata Google is going to be pushing a lot of focus in 2014 on ‘rich snippets’. “Snippets—the few lines of text that appear under every search result—are designed to give users a sense for what’s on the page and why it’s relevant to their query. If Google understands the content on your pages, we can create rich snippets—detailed information intended to help users with specific queries” – via Google. Do you have rich snippets and schema mark-up for your name?[...] Continue Reading
Over the next few days, you will notice your Google+ Page looking quite a bit different. There are a number of reasons Google is doing this. First and foremost, Google wants the Plus Pages to be consistent across all devices, large and small. These changes make the flow much more cohesive, no matter what device you are using. Your Google+ Page can now have 1, 2 or 3 columns to it, with the emphasis being on larger sized media content[...] Continue Reading
Navigating the world of online marketing today can be challenging and a daunting task. With so many social media network choices, Google’s constant algorithm changes, and different marketing options available, how do you know what is right for your business, and which tools will help you reach new patients and accomplish your goals? Recently, I was interviewed and featured in THE Aesthetic Guide 2014 May/June Issue in the article Strategic Combination of Media Tools Proves Vital to Practice Survival, where[...] Continue Reading
Whether you realize it or not, your business tells a story. It’s telling one right now. All businesses tell stories. Not tales, or lies, but real stories. Stories tell your audience who you are, what you stand for, why your offer and the way you offer it deserves attention, and how your product or service will make us feel. Stories are the reason why some people drive a Mercedes over a Honda Civic, even though the Civic costs less, gets[...] Continue Reading
THE ANSWER from Matt Cutts, head of Google’s Webspam team: The amount of Twitter followers and Facebook likes you have does not matter in search rankings. HOWEVER, producing INCREDIBLE content that people will want to link to will help drive traffic to your website and build up your personal brand! In a video released this week, Cutts explained the reasoning behind it. “Facebook and Twitter pages are treated like any other pages in our web index so if something occurs[...] Continue Reading
Truly INCREDIBLE brands that want to increase their online visibility will be investing in a social media marketing strategy in 2014 for lead generation, referral traffic, and revenue. Your customers are hanging out there, and you should be too! This past year has shown that social influence is on the RISE! Social media has made us change the way we think about SEO. Google has tweaked their algorithm in 2013 with the new Penguin and Panda updates to include social[...] Continue Reading
The Incredible Marketing team has some exciting trends and predictions for online marketing in 2014! The internet is constantly changing and our department leaders have shared some valuable insight into what you should be doing to dominate your businesses online visibility in this digital revolution. This past year we’ve seen Google algorithm updates, the rise of social media marketing, and the importance of mobile. Check out more INCREDIBLE predictions in design, website development, social media, and SEO! Sound incredible? Well[...] Continue Reading
Google just recently announced that Google Places will now have a Reviews tab, which will allow business owners to see all their customer reviews in one place. Businesses will also be able to respond to the reviews directly from the new Reviews tab. Google said: “Today, we’re introducing Reviews in Google Places for Business. Now you can learn what your customers are saying about your business on Google and across the web, in one place. If you have a verified[...] Continue Reading
Have you noticed the new five-star rating on your Facebook business page? They are not new, but their location is, and this could IMPACT your business! The stars are hard to miss, located right beneath your cover photo and business name. Their visibility could easily cause people to quickly judge your brand or business before scrolling through your timeline to see all of your great fan engagement! THE GOOD This could be great! If your brand rocks and you have[...] Continue Reading
Let’s start with this simple fact: People LOVE to shop! Social Media is a great way to increase your online visibility, promote word of mouth marketing, and build buzz around your products and services. People visit your Facebook page because they want to see the expert tips and how-to-tricks you post, to learn something about your practice, and to access special deals and promotions. Here is a list of the 4 best ways to sell your products & get people[...] Continue Reading
