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Category Archives: Mobile

Google+ Gets A “FaceLift”

Posted on November 23, 2014 in Mobile

Over the next few days, you will notice your Google+ Page looking quite a bit different. There are a number of reasons Google is doing this. First and foremost, Google wants the Plus Pages to be consistent across all devices, large and small. These changes make the flow much more cohesive, no matter what device you are using. Your Google+ Page can now have 1, 2 or 3 columns to it, with the emphasis being on larger sized media content[...] Continue Reading

Google Says Why You Need a Mobile Site!

Posted on June 17, 2013 in Mobile

On Tuesday, June 11th, Google announced their position on mobile sites and you better listen up! Whether you have one or not, or maybe it doesn’t work well, you need to pay attention. “To improve the search experience for smartphone users and address their pain points, we plan to roll out several ranking changes in the near future that address sites that are misconfigured for smartphone users.” This quote comes from the Google Webmaster Central Blog article, and it means your[...] Continue Reading

Trend Alert! Flat Design

Posted on January 23, 2013 in Mobile

With any trend cycle, doing the opposite of what is popular can completely flip the script and become the next hot thing. In the past few years, web and UI design have experienced a transformation towards “flat design”. First off, what is it? Flat design omits the usual gradients, pixel perfect shadows, and skeuomorphism. Skeu-who, skeu-what??  Skeuomorphism is essentially a realistic digital representation of an object… make the object look like it would in real life just for ornamental reasons. For[...] Continue Reading

Why You Should Hire a Social Media Agency

Posted on December 16, 2011 in Mobile

If you put it bluntly, Social Media is a chore, and if you are going to do it right you need someone dedicated to spending time and resources to keep up with the fast past trends. Here are some questions to ask yourself when considering hiring a Social Media agency… Do we have the people in place to invest in Social Media? You will need to designate someone to be your community manager, content creator, and strategist. Also, does this[...] Continue Reading

Siri, Who Are You?

Posted on October 24, 2011 in Mobile

Apple never fails to impress and has done it once again. Apple released the latest version of the iPhone 4S along with its new sexy virtual assistant, Siri.  Within 3 days of its release, over 4 million iPhone’s were sold! Have you met SIri, and what it means for local business search on mobile phones? Now you can have a natural spoken conversation with your phone. You can ask Siri to do basic functions like sending a text, schedule meetings,[...] Continue Reading

The World of Mobile Search!

Posted on March 16, 2011 in Mobile

How Users Are Affected By the World of Mobile Search It’s an age when more people think of a smartphone instead of an edible fruit from the Rosaceae family when they hear the word “blackberry.”  It’s an age when people spend more time chatting with their friends on mobile social networking sites rather than in person.  It’s an age when mobile technology has moved beyond geek-speak and into world conquering mode. From spying on their high school exes on Facebook[...] Continue Reading

4 Reasons to Invest in a Mobile Site

Posted on March 14, 2011 in Mobile

Source: Search Marketing Standard The term ‘mobile site’ is set to be one of 2011’s hottest buzzwords. As mobile devices like the iPhone and a multitude of Android cells flood the market, every website owner needs to turn on to the possibilities of a mobile website. Simply put, a mobile site is normally a scaled down version of a regular website, developed specifically to be shown on a mobile device such as a BlackBerry or iPhone. Developing a mobile site[...] Continue Reading

SXSW: Mint Talks Mobile, Teases iPad Apps

Posted on March 14, 2011 in Mobile

Source: Read Write Web Aaron Forth, Vice President of Product for personal finance and budgeting service Mint. com, talked at SXSW this week about the challenges the company faced when going mobile. As a service whose business model depends on people visiting the website, the decision to launch a mobile application was not one the company took lightly, Forth said. But Mint did decide go mobile, launching first on iPhone, then on Android, after studying the actions of its[...] Continue Reading

Key trends for digital marketing in 2011

Posted on March 14, 2011 in Mobile

Source: Biz Community 2011 looks set to be an exciting year for the digital marketing world, with a great deal of action likely to take place in the mobile and social media spaces. Here are a few of the trends I expect to see shaping the year ahead. Content as engagement Quality content will be more important than ever before during 2011, for publishers and marketers alike. To be truly effective, content will need to be useful and interesting to[...] Continue Reading

Five Steps To Effective Mobile Web Design

Posted on March 12, 2011 in Mobile

Source: Mobile Dev Design As consumers turn to their mobile devices for Web access, smart Web developers will keep key features in mind as they develop their sites Almost every report on mobile usage statistics and forecasts says the same thing—more and more people are turning to their mobiles for access to the Internet. In the U.S. and Western Europe, people are increasingly using their BlackBerries, iPhones, and other smart phones to access information on the move. In many countries,[...] Continue Reading