About: Dave Sveen

Source: Huffington Post You’re an expert chef with a beautiful restaurant, friendly staff and great food. In the past, you’ve successfully managed your customer flow through traditional advertising in local newspapers and you sponsor the local little league. Business is great, but a similar restaurant just opened up a few blocks away, and it’s generating lots of buzz. The restaurant is using social media to its advantage, growing its customer base at an accelerated pace, and you’re starting to lose[...] Continue Reading

Source: Miami Herald Split testing is a powerful direct marketing tool pioneered some 100 years ago but still in use today. This headline stopped me cold: “The Guaranteed Way to Radically Improve Your Copywriting.” I kept on reading Copyblogger.com: “The best copywriters continue to radically improve their copy over time. They know how to create copy that works even when it defies common sense. They use split testing to radically improve their copy.” Split testing is one of those direct[...] Continue Reading

Source: Sign on San Diego If you were an airplane pilot, would you dare fly without all the instruments in the control panel of your cockpit? Of course not. Yet, many marketers and business owners today are forgetting one important thing as they race to build out their web and social media programs: measuring their success. Being a data-driven marketer, establishing a culture of measurement within your organization, can’t be understated. Only through measurement can you make the best decisions[...] Continue Reading

Source: Biz Community 2011 looks set to be an exciting year for the digital marketing world, with a great deal of action likely to take place in the mobile and social media spaces. Here are a few of the trends I expect to see shaping the year ahead. Content as engagement Quality content will be more important than ever before during 2011, for publishers and marketers alike. To be truly effective, content will need to be useful and interesting to[...] Continue Reading

Source: Hubpages In SEO world, location is very significant. Search engine deliver relevant results to users not only through keywords searched but also in the language used as well. People from United States of America will be surely annoyed if the search results are written in Chinese. A good search engine has to be capable of giving the results in the appropriate language and the nearest possible location of the hosting server of the website with the corresponding content to[...] Continue Reading