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Category Archives: Consulting

Navigating the world of online marketing today can be challenging and a daunting task. With so many social media network choices, Google’s constant algorithm changes, and different marketing options available, how do you know what is right for your business, and which tools will help you reach new patients and accomplish your goals? Recently, I was interviewed and featured in THE Aesthetic Guide 2014 May/June Issue in the article Strategic Combination of Media Tools Proves Vital to Practice Survival, where[...] Continue Reading

Negative SEO and Your Business

Posted on May 8, 2012 in Consulting

Every business owner wants to rank number one in Google search results for their targeted keywords.  A few are lucky enough to get that number one ranking. But, there’s a new concern in the SEO world – Negative SEO.  Negative SEO is based on the principle that if you can’t beat ‘em, take ‘em out. If your business is sitting on a number one ranking for a profitable keyword and your competitors have tried and tried to outrank you for[...] Continue Reading

4 Social Media Misconceptions

Posted on April 12, 2012 in Consulting

#1 Misconception: Your customers aren’t using social media Social media was once dominated by teens and young adults, but this is changing. Ninety-three percent of adult internet users are on Facebook alone. People are not only using social networks, but are on them for extended periods of time. On average, people spend 4.6 hours a week on social sites. #2 Misconception: Social media is free Although joining social networks is free, establishing an effective social media presence is not. You[...] Continue Reading

Social Media Fans can be Brand Ambassadors!

Posted on November 23, 2011 in Consulting

If you are a smart and strategic business owner, you will listen to the following advice: If you don’t have a Facebook Fan Page, you better get one fast! You customers are turning to Social Media to leverage their good and bad experiences with your brand. Get your offense ready! Your customers are online, so shouldn’t you be too? Utilizing Social Media for good customer service is how you are going to build a team of brand ambassadors! A new[...] Continue Reading

Social Media: 5 Restaurants That Get It

Posted on March 14, 2011 in Consulting

Source: Huffington Post You’re an expert chef with a beautiful restaurant, friendly staff and great food. In the past, you’ve successfully managed your customer flow through traditional advertising in local newspapers and you sponsor the local little league. Business is great, but a similar restaurant just opened up a few blocks away, and it’s generating lots of buzz. The restaurant is using social media to its advantage, growing its customer base at an accelerated pace, and you’re starting to lose[...] Continue Reading

Key trends for digital marketing in 2011

Posted on March 14, 2011 in Consulting

Source: Biz Community 2011 looks set to be an exciting year for the digital marketing world, with a great deal of action likely to take place in the mobile and social media spaces. Here are a few of the trends I expect to see shaping the year ahead. Content as engagement Quality content will be more important than ever before during 2011, for publishers and marketers alike. To be truly effective, content will need to be useful and interesting to[...] Continue Reading

Ranking in Country Specific Search Engines

Posted on March 14, 2011 in Consulting

Source: Hubpages In SEO world, location is very significant. Search engine deliver relevant results to users not only through keywords searched but also in the language used as well. People from United States of America will be surely annoyed if the search results are written in Chinese. A good search engine has to be capable of giving the results in the appropriate language and the nearest possible location of the hosting server of the website with the corresponding content to[...] Continue Reading

Ten Tactics That Save Your Online Reputation

Posted on March 14, 2011 in Consulting

Source: Mashable, Author – Andy Beal 1. Know your achilles heel Do you know your weaknesses? No, seriously! I don’t mean the “we try too hard to please our customers” bunk. Do you know the flaws in your products, the areas of your service that suck, or the member of your management team most likely to stick his foot firmly in his mouth? If Kryptonite had known their locks could be picked with Bic pen, they might have been able[...] Continue Reading