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Category Archives: News

Increase Facebook Engagement With Tabs!

Posted on August 22, 2013 in News

Facebook tabs are used to increase engagement and ‘LIKES’ on your Facebook fan page, capture your audience’s attention, and convert fans into customers. You have the power to transform your Facebook page into a mini-website! Ideally, your Facebook page should be optimized in such a way that your fans know what your business is all about and what sets you apart from your competition within a few minutes of visiting it. Many businesses are using Facebook tabs to create stronger[...] Continue Reading

Time-tested methods boost your advertising

Posted on March 14, 2011 in News

Source: Miami Herald Split testing is a powerful direct marketing tool pioneered some 100 years ago but still in use today. This headline stopped me cold: “The Guaranteed Way to Radically Improve Your Copywriting.” I kept on reading “The best copywriters continue to radically improve their copy over time. They know how to create copy that works even when it defies common sense. They use split testing to radically improve their copy.” Split testing is one of those direct[...] Continue Reading

Is Matt Cutts the Most Powerful Man in PR?

Posted on February 28, 2011 in News

Source: PR 20/20 Google is valued at $196 billion dollars. They control 65 percent of the U.S. search market, plan to hire more than 6,000 employees in 2011, and their tightly guarded algorithm determines the fate of millions of businesses online. But Google has a complex and nagging problem — Web spam — which challenges the integrity of its search results, and is creating reputation concerns for a brand that once could do no wrong. In the middle of the[...] Continue Reading