Category Archives: News

Source: Huffington Post You’re an expert chef with a beautiful restaurant, friendly staff and great food. In the past, you’ve successfully managed your customer flow through traditional advertising in local newspapers and you sponsor the local little league. Business is great, but a similar restaurant just opened up a few blocks away, and it’s generating lots of buzz. The restaurant is using social media to its advantage, growing its customer base at an accelerated pace, and you’re starting to lose[...] Continue Reading

Source: Biz Community 2011 looks set to be an exciting year for the digital marketing world, with a great deal of action likely to take place in the mobile and social media spaces. Here are a few of the trends I expect to see shaping the year ahead. Content as engagement Quality content will be more important than ever before during 2011, for publishers and marketers alike. To be truly effective, content will need to be useful and interesting to[...] Continue Reading