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SXSW: Mint Talks Mobile, Teases iPad Apps

Posted on March 14, 2011 in News

Source: Read Write Web Aaron Forth, Vice President of Product for personal finance and budgeting service Mint. com, talked at SXSW this week about the challenges the company faced when going mobile. As a service whose business model depends on people visiting the website, the decision to launch a mobile application was not one the company took lightly, Forth said. But Mint did decide go mobile, launching first on iPhone, then on Android, after studying the actions of its[...] Continue Reading

Key trends for digital marketing in 2011

Posted on March 14, 2011 in News

Source: Biz Community 2011 looks set to be an exciting year for the digital marketing world, with a great deal of action likely to take place in the mobile and social media spaces. Here are a few of the trends I expect to see shaping the year ahead. Content as engagement Quality content will be more important than ever before during 2011, for publishers and marketers alike. To be truly effective, content will need to be useful and interesting to[...] Continue Reading