On Tuesday, June 11th, Google announced their position on mobile sites and you better listen up! Whether you have one or not, or maybe it doesn’t work well, you need to pay attention.
“To improve the search experience for smartphone users and address their pain points, we plan to roll out several ranking changes in the near future that address sites that are misconfigured for smartphone users.” This quote comes from the Google Webmaster Central Blog article, and it means your website will not rank as well if your mobile site isn’t properly configured.
There are many common mistakes made in mobiles sites. The two Google documents in the article were:
1. Faulty redirects – these occur when pages from your website are improperly redirected to pages on the mobile site. The most common occurrence of this error is having specific pages from the website redirect to the home page of the mobiles site, instead of a page on the mobile site that is more relevant to the search.
2. Smartphone-Only Errors – This occurs when a website URL is accessed by a smartphone and is shown an error page. Proper redirects need to be set up to stop these errors.
As accessing the Internet through mobile devices continues to increase, it becomes more and more important to have a great mobile site. The site speed ranking factors will be coming to mobile sites in the near future, as well. So make sure you have an incredible mobile site!