Monthly Archives: February 2014

Google announced that they are penalizing websites for using spammy structured data markup. The big controversy is that Google will be applying this penalty based on incorrect usage of markup, REGARDLESS of whether it was actually spam or just user error. This is the warning you will see in your Google Webmaster account: “Markup on some pages on this site appears to use techniques such as marking up content that is invisible to users, marking up irrelevant or misleading content,[...] Continue Reading

Whether you realize it or not, your business tells a story. It’s telling one right now. All businesses tell stories. Not tales, or lies, but real stories. Stories tell your audience who you are, what you stand for, why your offer and the way you offer it deserves attention, and how your product or service will make us feel. Stories are the reason why some people drive a Mercedes over a Honda Civic, even though the Civic costs less, gets[...] Continue Reading

1. Just how important is a logo to your business? Ahh… the logo. A logo is the face of your business, the single most visible manifestation of your company. Your logo is the shorthand way of referring to your business in advertising and marketing materials- and it provides an anchor point for all your marketing materials. When considering the largest brands of our time you will find that these logos share certain principles. A good logo is simple, memorable, timeless,[...] Continue Reading