Category Archives: Branding
1. Just how important is a logo to your business? Ahh… the logo. A logo is the face of your business, the single most visible manifestation of your company. Your logo is the shorthand way of referring to your business in advertising and marketing materials- and it provides an anchor point for all your marketing materials. When considering the largest brands of our time you will find that these logos share certain principles. A good logo is simple, memorable, timeless,[...] Continue Reading
While design principles remain infinite, design trends are part of an endless cycle of constant evolution. Bad trends are often showered with popularity and ridicule while the good trends slide under the radar. With an equal mixture of reflection, prediction, and west coast IPA, we do our best to expose the five best design trends of 2014. Flat Design By no means is this a new trend for 2014, however we don’t see this trend changing anytime soon. Flat design[...] Continue Reading
The Twitter Archive: Let the Downloads Begin! Tweeters are now able to download all of their tweets. Forever? Forever ever. It has begun. Twitter users have been given the access to start downloading their tweet archive. How Does it Work? Once logged into your Twitter account, click Settings, then select Account, scroll down and press the button that says Request Your Archive. On clicking this, twitter informs that they will mail you the download link when the archive is ready.[...] Continue Reading
A new social network is hitting the market by storm! Pinterest, currently a free service, allows its users to PIN and share their favorite pictures to virtual pinboards. Users can organize these boards by niches and also follow other users’ boards. Since its launch in 2009, Pinterest has experienced a rapid growth. According to statistics released by ComScore in February 2012, Pinterest had more than 10 million monthly unique visitors and is now the third most popular social networking[...] Continue Reading
“A picture is worth a thousand words.” This proverb has never been so true. We’re approaching a new, visually-consuming era and Facebook Timeline, Pinterest, and Instagram are at the forefront. More than ever, brands are being forced to think and act more visually. Beautifully-designed images can convey an idea or message without the need to even utter a word. The ability to speak and engage with your audience through imagery is key if you want to set yourself apart from[...] Continue Reading
If you are a smart and strategic business owner, you will listen to the following advice: If you don’t have a Facebook Fan Page, you better get one fast! You customers are turning to Social Media to leverage their good and bad experiences with your brand. Get your offense ready! Your customers are online, so shouldn’t you be too? Utilizing Social Media for good customer service is how you are going to build a team of brand ambassadors! A new[...] Continue Reading
Small businesses can win over their local audience and gain new customers by utilizing social media marketing. Just because you aren’t a big corporation you can still create a Facebook presence and market your small business online, and for a small to free budget! Here are some simple steps and actions to follow to start building your Facebook following! 1.) Customize a strategy- First, think of the basic goals you want to achieve from your Fan Page. Do you want[...] Continue Reading
On Monday in Singapore, it was decided by the Internet Corporation for Assigned Names and Numbers (ICANN) that they would allow new domain endings other than the popular .com, .org, and .net! This was a historic moment in Internet history. “ICANN has opened the Internet’s naming system to unleash the global human imagination. Today’s decision respects the rights of groups to create new Top Level Domains in any language or script. We hope this allows the domain name system to[...] Continue Reading
In today’s world of mass communication, a company logo is your link to the public’s mind. If you are not in the back of their head when they think of the industry leader for whatever product or service needed, then you are not going to make money. Logos are so important because businesses are now using them to create an unforgettable brand identity. Logo’s can take on many forms, being as simple as a logotype or wordmark, or being a[...] Continue Reading
Source: Branding Strategy Insider 1. Well-known – without awareness, nothing else counts; a brand can’t be in people’s purchase consideration sets unless they are aware of the brand 2. Relevant – the brand must be perceived to be relevant to people’s hopes, needs and desires 3. Differentiated – to stand out among competitive alternatives, the brand must be unique in ways that matter to customers 4. Customer-Centric – only when the brand knows its customers and their needs well, can[...] Continue Reading
