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Monthly Archives: February 2016

For most business professionals, there was no course on digital marketing or web maintenance during the onboarding in HR, so there’s no reason to expect you to understand all the data and graphs you’ll get from Google and your incredible marketing team.    Let’s do a quick review of how to interpret the many variables of your web traffic, courtesy of Google Analytics. Traffic The most important numbers you’ll pour over are those from Google Analytics regarding your web traffic[...] Continue Reading