Category Archives: News

The Twitter Archive: Let the Downloads Begin! Tweeters are now able to download all of their tweets. Forever? Forever ever. It has begun. Twitter users have been given the access to start downloading their tweet archive. How Does it Work? Once logged into your Twitter account, click Settings, then select Account, scroll down and press the button that says Request Your Archive. On clicking this, twitter informs that they will mail you the download link when the archive is ready.[...] Continue Reading

Source: Branding Strategy Insider 1. Well-known – without awareness, nothing else counts; a brand can’t be in people’s purchase consideration sets unless they are aware of the brand 2. Relevant – the brand must be perceived to be relevant to people’s hopes, needs and desires 3. Differentiated – to stand out among competitive alternatives, the brand must be unique in ways that matter to customers 4. Customer-Centric – only when the brand knows its customers and their needs well, can[...] Continue Reading

Source: Marketing  Magazine Car manufacturer Mazda is launching its first brand campaign across Europe, focusing on its Japanese heritage. The TV ads, by JWT, have been filmed in Japanese with subtitles. They carry the new global strapline, “Defy Convention”, which was unveiled at last week’s Geneva Motor Show. Each ad portrays the marque as a challenger of conventional thinking. Print, outdoor, and digital activity will feature “brand stories” that delve into Mazda’s history and uncover interesting facts, such as having[...] Continue Reading