Navigating the world of online marketing today can be challenging and a daunting task. With so many social media network choices, Google’s constant algorithm changes, and different marketing options available, how do you know what is right for your business, and which tools will help you reach new patients and accomplish your goals?
Recently, I was interviewed and featured in THE Aesthetic Guide 2014 May/June Issue in the article Strategic Combination of Media Tools Proves Vital to Practice Survival, where I answered questions on the latest trends and approaches in Internet Marketing of aesthetic practices today. Here are the top 3 takeaways for physicians and practices!
Q: What are the most important concepts physicians need to understand about online marketing?
A: Online marketing strategies that have a blend of SEO, social media, and content will have the best results. You can’t just do one or the other. You can’t trick people online anymore. Physicians need to have a good reputation in the real world for that to translate positively online. Your website, blogs, and social media posts should feel “real”. People want to hear what YOU have to say, so make sure everything is centered around your story and your brand!
Q: What media outlets are most useful and not so useful for aesthetic practices (website, social media, billboards, TV/radio)?
A: What works and doesn’t work is going to vary widely by location. Some markets are going to thrive with radio ads, while others will have tremendous success with a billboard. Every practice needs to individually look at their target markets, and the area they are living in. All advertising is good, but if your audience isn’t there or engaging in it, than it is useless. Your marketing agency should be strategizing what offline media can help support your online marketing. For example, always including a call to action for readers to Like your Facebook page in your print advertising. Your website and a strong content marketing strategy, including SEO and Social Media, is fundamental to any practice, wherever the location.
Q: What aspects of your online marketing program have been most successful for plastic surgeons, cosmetic surgeons, dermatologists, ect?
A: Our biggest success stems from our custom approach. Everything we do is based on the practice. What’s their style, what makes them unique and special? We emphasize these characteristics and create a custom digital marketing plan that separates them from their competition. Results are rock solid when you combine search, social, and content together. Your SEO is the foundation, your quality content on your blog and website set you apart, and we use social media to spread your message online through sharing and word-of-mouth marketing.
Read the rest of the article Strategic Combination of Media Tools Proves Vital to Practice Survival on page 72 of THE Aesthetic Guide by clicking HERE.
Incredible Marketing is a full-service internet marketing firm specializing in SEO and Social Media, Mobile Websites, and Custom Web Design. We take a custom approach with each of our clients online marketing campaigns. Our goal is to brand you as the industry leader, make you searchable online, and engaging through social media marketing.
Call us today 800-949-0133 or visit our website.