Category Archives: Branding

Source: Branding Strategy Insider Author Ursula Le Guin wrote that “legends of prediction are common throughout the whole Household of Man. Gods speak, spirits speak, computers speak.” What Ms. Le Guin left out were consumers. Consumers speak too. Volumes if you know how to read them. Predictive loyalty metrics allow marketers to decipher consumers’ emotions, expectations, and imminent behaviors in the marketplace. Happily, I am an authority on customer loyalty. And, as real loyalty metrics measure the direction and velocity[...] Continue Reading

Source: Marketing  Magazine Car manufacturer Mazda is launching its first brand campaign across Europe, focusing on its Japanese heritage. The TV ads, by JWT, have been filmed in Japanese with subtitles. They carry the new global strapline, “Defy Convention”, which was unveiled at last week’s Geneva Motor Show. Each ad portrays the marque as a challenger of conventional thinking. Print, outdoor, and digital activity will feature “brand stories” that delve into Mazda’s history and uncover interesting facts, such as having[...] Continue Reading

Source: SEOMoz For 99% of the projects we take on, a domain is already part of the equation. However, in some circumstances, we’ve been called on to provice advice for naming a domain, either for a new blog, a company launch or even just a friend’s website. Below, I’ve listed 12 tips I find indispensable when helping people select a great domain name. 1. Brainstorm 5 Top Keywords When you first begin your domain name search, it helps to have[...] Continue Reading