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Monthly Archives: March 2011

Source: Updated Dailey Business cards have been in use for decades. They provide a way to introduce new customers or clients to your business and remind current customers that you are ready to serve them. Business cards have always been an inexpensive way to market your business. They worked in the past and they still work today. These days, business cards are just as important as they’ve always been. Perhaps they’re even more important. Every business is feeling the effects[...] Continue Reading

Source: Wired Mozilla is fighting against the notion of closed platforms and device-specific app stores with its “Open Web Applications” platform which launched this week. The browser builder has opened a demo showcase for apps and released documentation and SDKs for budding developers. It’s not just for Firefox though: because the apps run on ubiquitous and open standard technologies like HTML5, CSS and Javascript, you’ll be able to use them on pretty much any browser, operating system or even mobile[...] Continue Reading

Source: CNet The proposal marks an important change at Adobe, one toward increasing engagement with Web technologies. The company continues to try to keep its Flash Player in the online programming vanguard, most recently with yesterday’s Flash Player 10.3 beta and last week’s Flash Player 11 preview. But it’s also contributing both to the WebKit browser engine, via a partnership with Chrome developer Google, and to the mobile version of the jQuery project for conveniently packaged JavaScript libraries that make[...] Continue Reading

Source: Practical Ecommerce A massive change to Google’s search engine ranking algorithm has recently improved query results, while having a negative effect on businesses that had been “gaming” the system or reusing others’ content. The so-called “Farmer” algorithm update went into effect in late February and affected some 11.8 percent of Google search queries in the United States. Weeding Out Bad SEO Tactics Google actually makes about 500 changes to its search-results ranking algorithm — the step-by-step instructions its computers[...] Continue Reading

Source: Marketing  Magazine Car manufacturer Mazda is launching its first brand campaign across Europe, focusing on its Japanese heritage. The TV ads, by JWT, have been filmed in Japanese with subtitles. They carry the new global strapline, “Defy Convention”, which was unveiled at last week’s Geneva Motor Show. Each ad portrays the marque as a challenger of conventional thinking. Print, outdoor, and digital activity will feature “brand stories” that delve into Mazda’s history and uncover interesting facts, such as having[...] Continue Reading