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Can Plastic Biz Cards Increase Your Leads?

Posted on March 9, 2011 in Print, News

Source: Updated Dailey

Business cards have been in use for decades. They provide a way to introduce new customers or clients to your business and remind current customers that you are ready to serve them. Business cards have always been an inexpensive way to market your business. They worked in the past and they still work today.

These days, business cards are just as important as they’ve always been. Perhaps they’re even more important. Every business is feeling the effects of the slow economy and business owners are constantly looking for something that will give them a competitive edge. Not only do you need a business card to promote your business, but you need one that stands above all the others. There are so many business cards floating around, that you have to have one that will grab a potential customer’s attention. Plastic business cards can make a big difference and may help increase your business.

First Impressions count. We all know how important first impressions can be particularly in the business world. Many times your business card is the first thing people see regarding your business. Plastic business cards are extremely professional looking, much more so than paper business cards, which is exactly the impression you want to give.

Plastic business cards stand out. Plastic business cards can be designed in ways that ordinary paper business cards cannot. Colors are brighter and details can be more easily seen. Also since plastic business cards are still relatively new they stand out. All these things means that these cards are more likely to be kept and kept for long periods of time which means that your business name and contact information will be constantly before the cardholders eyes which means when they need the service or a product your business offers they will be more likely to visit your business rather than that of a competitor.

Plastic Business cards are more likely to be passed on to friends and family members. Paper business cards often tear or become worn within a few weeks of being placed in someone’s wallet. However, because plastic business cards are more durable they are more likely to be passed on to people who are looking for the goods or services your company supplies which results in more new business for your company.

What is more, many companies who make plastic business cards will make cards based on your own design or design cards that meet your exact specifications. You can have several colors usually up to four on your business cards, uniquely presented designs and usually have your choice between clear plastic, translucent or frosted cards all of which add their own uniqueness to your business card design.

What this all means is that plastic business cards will make a positive impression on potential customers or clients and will make your company more visible and more competitive. Being competitive in this world of shrinking economy is essential and can make the difference between your business growing and succeeding or failing. The right plastic business card can help to increase your business and help you to grow and succeed.