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Category Archives: Content Writing

How to Write Incredible Press Releases

Posted on March 11, 2011 in Content Writing

A press release is a short, unbiased announcement of a new event, business or product. It is very essential in promoting a product or a service and your company as a whole. Below are important things to consider for an effective press release: Headline Most copywriters know that they either make it or break it with the headline. Your press release deserves a captivating headline.  It is a newsworthy announcement like a new product or even a revolutionary system –[...] Continue Reading

Is Matt Cutts the Most Powerful Man in PR?

Posted on February 28, 2011 in Content Writing

Source: PR 20/20 Google is valued at $196 billion dollars. They control 65 percent of the U.S. search market, plan to hire more than 6,000 employees in 2011, and their tightly guarded algorithm determines the fate of millions of businesses online. But Google has a complex and nagging problem — Web spam — which challenges the integrity of its search results, and is creating reputation concerns for a brand that once could do no wrong. In the middle of the[...] Continue Reading