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Social media is a great way to expand your professional network.  Email marketing is a great way to connect with your current network.  Combine the two worlds and you get massive amplification.

When you combine social media and email marketing you can leverage your email list to increase your exposure.  In other words, you can expand your network and grow your business.

Most email lists are made up of people already interested in your business.  When they share your emails or newsletters through social media channels, they can help expand your brand and get your content in front of new people.

Here are some quick actions you can take to get the most from your email campaigns through social media.

Give People an Incentive

First and foremost, answer this question – why should people share your content?  Give them a reason to share.  Some businesses give discounts for sharing.  Some companies run contests.  Some simply have really great content.  Be as creative and unique as you want but you’ll be more successful if you give them a reason to share.

Send a Social Media Email

You always want to respect your email list.  But, there’s nothing wrong with sending an email to ask the people on your list to connect with you via social media.  If you’re active on social media, let your fans know that you’d like it if they connected with you.  Social media allows you to engage on a deeper level than just sending out emails.  The more you engage with your clients, or potential clients, the more trust you build.  Ultimately, that leads to loyal customers who will stick with you for the long-term.

Prominently Display Social Media Icons

When you send emails out to your list, don’t hide your social media icons in the footer.  Put your social media icons in an obvious place.  Don’t assume that people know what you want them to do.  Tell them what you want them to do.  If you want them to connect with you on Twitter, tell them.  If you want them to share your email on Facebook, tell them that’s what you want them to do.  Not everyone will take action, but you will definitely increase the number of shares or followers when you make it clear what you want and make it easy for people to take the requested action.

Use Facebook to Get Email Subscribers

One of the great things about having a Facebook page is that you can create tabs for specific functions.  A great way to increase your email list with a Facebook page is to create a tab on your page to encourage people to sign up for your email newsletter.

Simply create a tab and integrate it with your email service and you have another resource to build your email list.  When people visit your Facebook page, give them an incentive to sign up, ask them to enter their information and they’ll automatically be added to your email list.


Harness the power of social media in your email marketing campaigns.  Let your email list know where they can connect with you and how they can share your content.  The more you share and connect, the more your business will grow.