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Apple never fails to impress and has done it once again. Apple released the latest version of the iPhone 4S along with its new sexy virtual assistant, Siri.  Within 3 days of its release, over 4 million iPhone’s were sold! Have you met SIri, and what it means for local business search on mobile phones? Now you can have a natural spoken conversation with your phone. You can ask Siri to do basic functions like sending a text, schedule meetings, setting a reminder, or asking it a question. Instead of typing you can go hands free and simply search by voice.  You can also add more context to your searches such as asking an opinion like “what is the best local pub around me?”  What does this mean for the local business? More mobile traffic from customers on the go!

As a local business, you should now focus attention to giving your website a mobile-friendly makeover. You will also want to focus on making profiles for your business on Yelp, Google Places, ect. Tip: Once you have a mobile website, make sure users on their phones are redirected to it. Mobile search on Siri uses semantics, so you will want to get rid of the PDFs or Flash If you get your ducks in a row, Siri will be a vital tool in bringing in new business!

Learn more about Siri