Category Archives: Articles

Source: Huffington Post You’re an expert chef with a beautiful restaurant, friendly staff and great food. In the past, you’ve successfully managed your customer flow through traditional advertising in local newspapers and you sponsor the local little league. Business is great, but a similar restaurant just opened up a few blocks away, and it’s generating lots of buzz. The restaurant is using social media to its advantage, growing its customer base at an accelerated pace, and you’re starting to lose[...] Continue Reading

Source: Sign on San Diego If you were an airplane pilot, would you dare fly without all the instruments in the control panel of your cockpit? Of course not. Yet, many marketers and business owners today are forgetting one important thing as they race to build out their web and social media programs: measuring their success. Being a data-driven marketer, establishing a culture of measurement within your organization, can’t be understated. Only through measurement can you make the best decisions[...] Continue Reading

Source: Social Media Today 1. Develop a game plan. What is your game.  Why are you playing? How will you build a team? What are the plays you need to win? Who needs to be on your team?  Goals and objectives are critical and a must have for any business. If you don’t have a plan for your social media efforts and don’t know how to build one, find someone who does. Hire a coach and your ROI can be[...] Continue Reading

Incredible Marketing- Facebook: Worth It, or a Waste of Time? January 1, 2010 Do you cringe when you hear the name “Facebook”?  This is the biggest social networking website on the internet today, but its name has been haunted in the business world as “immature”.  There may be some truth in this, but the question at hand is, is Facebook worth it or a waste of my time? In my opinion, the answer is very simple. YES. But, I am[...] Continue Reading