SEO experts are kept on their toes every time Google, the search giant tweaks the knobs of its search algorithms. This was especially evident in the latter part of 2010 when Google made sweeping changes on factors affecting search results. One in particular wherein relevancy of search results shifted to becoming local and more personalized. In the world of search things don’t stand still very long and 2011 won’t be an exception. So as the saying goes, “The pessimist complains[...] Continue Reading
Source: Earth Web “Make Web Not War” sounds like a slogan that an aging ad executive would coin in a desperate attempt to sound hip to twenty-something developers — most of whom have probably never heard the original catchphrase opposing the Vietnam War. But whatever the origins of the name, Make Web Not War is the tagline for Microsoft’s strategy to encourage open source development for its applications. It has been used in the United States, England, and Europe. In[...] Continue Reading
Source: Read Write Web Aaron Forth, Vice President of Product for personal finance and budgeting service Mint. com, talked at SXSW this week about the challenges the company faced when going mobile. As a service whose business model depends on people visiting the Mint.com website, the decision to launch a mobile application was not one the company took lightly, Forth said. But Mint did decide go mobile, launching first on iPhone, then on Android, after studying the actions of its[...] Continue Reading
Source: The Star MONTREAL—Canadian web surfers are reaching into their pocket books to help with the relief effort in Japan. The Canadian Red Cross says online tools like Twitter and Facebook have increased awareness of the disaster and encouraged people to donate. Karen Snider, media manager for the humanitarian organization, said donations via text message received a major boost after the instructions were re-posted by an army of supporters on Twitter. “This has been so exciting for us,” she said[...] Continue Reading
Source: Huffington Post You’re an expert chef with a beautiful restaurant, friendly staff and great food. In the past, you’ve successfully managed your customer flow through traditional advertising in local newspapers and you sponsor the local little league. Business is great, but a similar restaurant just opened up a few blocks away, and it’s generating lots of buzz. The restaurant is using social media to its advantage, growing its customer base at an accelerated pace, and you’re starting to lose[...] Continue Reading
Source: Miami Herald Split testing is a powerful direct marketing tool pioneered some 100 years ago but still in use today. This headline stopped me cold: “The Guaranteed Way to Radically Improve Your Copywriting.” I kept on reading Copyblogger.com: “The best copywriters continue to radically improve their copy over time. They know how to create copy that works even when it defies common sense. They use split testing to radically improve their copy.” Split testing is one of those direct[...] Continue Reading
Source: Sign on San Diego If you were an airplane pilot, would you dare fly without all the instruments in the control panel of your cockpit? Of course not. Yet, many marketers and business owners today are forgetting one important thing as they race to build out their web and social media programs: measuring their success. Being a data-driven marketer, establishing a culture of measurement within your organization, can’t be understated. Only through measurement can you make the best decisions[...] Continue Reading
Source: Biz Community 2011 looks set to be an exciting year for the digital marketing world, with a great deal of action likely to take place in the mobile and social media spaces. Here are a few of the trends I expect to see shaping the year ahead. Content as engagement Quality content will be more important than ever before during 2011, for publishers and marketers alike. To be truly effective, content will need to be useful and interesting to[...] Continue Reading
Source: Hubpages In SEO world, location is very significant. Search engine deliver relevant results to users not only through keywords searched but also in the language used as well. People from United States of America will be surely annoyed if the search results are written in Chinese. A good search engine has to be capable of giving the results in the appropriate language and the nearest possible location of the hosting server of the website with the corresponding content to[...] Continue Reading
Source: Mashable, Author – Andy Beal 1. Know your achilles heel Do you know your weaknesses? No, seriously! I don’t mean the “we try too hard to please our customers” bunk. Do you know the flaws in your products, the areas of your service that suck, or the member of your management team most likely to stick his foot firmly in his mouth? If Kryptonite had known their locks could be picked with Bic pen, they might have been able[...] Continue Reading
