Source: Branding Strategy Insider 1. Well-known – without awareness, nothing else counts; a brand can’t be in people’s purchase consideration sets unless they are aware of the brand 2. Relevant – the brand must be perceived to be relevant to people’s hopes, needs and desires 3. Differentiated – to stand out among competitive alternatives, the brand must be unique in ways that matter to customers 4. Customer-Centric – only when the brand knows its customers and their needs well, can[...] Continue Reading
Source: Now Toronto How much longer can we argue over computer languages? Years, it looks like. Now in year two of successive debates over Flash and HTML5 at SXSWi, there is still no clear winner. But at least there are signs of a solution. Maybe. Flash is stalwart developer language that has brought as much good to the web as bad. Video, interactivity, amazing animations, and thousands of other innovations in web that can go unnoticed are thanks to Flash.[...] Continue Reading
Source: Mobile Dev Design As consumers turn to their mobile devices for Web access, smart Web developers will keep key features in mind as they develop their sites Almost every report on mobile usage statistics and forecasts says the same thing—more and more people are turning to their mobiles for access to the Internet. In the U.S. and Western Europe, people are increasingly using their BlackBerries, iPhones, and other smart phones to access information on the move. In many countries,[...] Continue Reading
Source: http://EzineArticles.com/?expert=Bobby_Bowman Getting traffic to new websites is a tricky part to online business. One of the popular methods to fast track the popularity of a website is to launch into paid search advertising. It takes time for a website to develop far enough to get organic listings with the results of search engine listings. Sites take time to get noticed amidst the amount of similar sites. You need a way to get your site noticed and let people know[...] Continue Reading
Source: http://EzineArticles.com/?expert=Emma_Wanjiku Your business will thrive when social media tactics are worked properly. Social media will not help any business if the content is not tailored in a particular way to appease the crowds. There are several things to keep in mind when considering the most effective content to air through social networks. Here are tips and basics on how to; • Effective social media content is that which is designed for the right people. It is not enough coming[...] Continue Reading
A press release is a short, unbiased announcement of a new event, business or product. It is very essential in promoting a product or a service and your company as a whole. Below are important things to consider for an effective press release: Headline Most copywriters know that they either make it or break it with the headline. Your press release deserves a captivating headline. It is a newsworthy announcement like a new product or even a revolutionary system –[...] Continue Reading
HTML5 is the next major revision of the Hypertext Markup Language, which forms the backbone of every site on the World Wide Web. Currently under development, its immediate predecessors are HTML 4.01 and XHTML 1.1. HTML5 adds new features that bring high levels of interactivity and media integration to websites that were previously only possible through browser plugins like Flash, Silverlight or Java. Today’s modern browsers supporting HTML5 can render feature-rich websites without the need of these intrusive and processor-intensive[...] Continue Reading
With the latest smart phones available in the market, more and more people are browsing and searching over the Internet using their handsets. There is a tremendous growth in the mobile market that most tech-savvy people couldn’t go a day without their iPhone or Android devices. For this reason, websites and web mobile interfaces should continue to keep up to these standards and adopt to fit the need. Web layouts have to be tweaked and updated so the display on[...] Continue Reading
It is no doubt that websites are very effective marketing tools. Compared to traditional forms of media – TV, radio and print, it is cost-effective and delivers measurable results when done right. In the recent years, the advent of open source CMS (Content Management Systems) made it easier for businesses, organizations and even individuals to setup an online presence. Furthermore, CMS that provide free ready-made templates became a 5-minute turn-key solution – it was an instant hit! Now anyone who[...] Continue Reading
There is no point in building a website unless there are visitors coming in. A major source of traffic for most sites on the Internet is search engines like Google, Yahoo!, MSN, Altavista and so on. Hence, by designing a search engine friendly site, you will be able to rank easily in search engines and obtain more visitors. Major search engines use programs called crawlers or robots to index websites to list on their search result pages. They follow links[...] Continue Reading
