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If you put it bluntly, Social Media is a chore, and if you are going to do it right you need someone dedicated to spending time and resources to keep up with the fast past trends. Here are some questions to ask yourself when considering hiring a Social Media agency… Do we have the people in place to invest in Social Media? You will need to designate someone to be your community manager, content creator, and strategist. Also, does this[...] Continue Reading

If you are a smart and strategic business owner, you will listen to the following advice: If you don’t have a Facebook Fan Page, you better get one fast! You customers are turning to Social Media to leverage their good and bad experiences with your brand. Get your offense ready! Your customers are online, so shouldn’t you be too? Utilizing Social Media for good customer service is how you are going to build a team of brand ambassadors! A new[...] Continue Reading

Facebook has announced they are teaming up with the U.S. Department of Labor to start Social Jobs. Their goal is to “facilitate employment for America’s jobless through the use of social networks”. To find this information you can visit www.facebook.com/socialjobs. If Facebook enters the job board market, what will this mean for giants like Monster & LinkedIn? MAJOR COMPETITION and CRUSHING DOMINATION! Facebook is the largest social network in the world and if it were a country it would be[...] Continue Reading

Apple never fails to impress and has done it once again. Apple released the latest version of the iPhone 4S along with its new sexy virtual assistant, Siri.  Within 3 days of its release, over 4 million iPhone’s were sold! Have you met SIri, and what it means for local business search on mobile phones? Now you can have a natural spoken conversation with your phone. You can ask Siri to do basic functions like sending a text, schedule meetings,[...] Continue Reading

Small businesses can win over their local audience and gain new customers by utilizing social media marketing. Just because you aren’t a big corporation you can still create a Facebook presence and market your small business online, and for a small to free budget! Here are some simple steps and actions to follow to start building your Facebook following! 1.)    Customize a strategy- First, think of the basic goals you want to achieve from your Fan Page. Do you want[...] Continue Reading

What Happened to my Facebook News Feed? Facebook has made updates again and has politely included instructions & explanations as to why and how. Here is the basic breakdown of what has changed: 1)      Since you have last logged on to Facebook, all of the news & photos they think you will find most interesting is displayed at the top. Facebook has now marked these top stories with a blue corner. 2)      Photos are now bigger in your news feed![...] Continue Reading

Facebook has rolled out another new feature called the Subscribe button!  The purpose behind the button is to “subscribe” to people you are in interested in and fine tune your news feed. For example, if you have a certain celebrity or political figure you like to hear from, you can subscribe to their public updates and they will appear in your news feed. You can also pick and choose what types of updates and posts you want to view.  So[...] Continue Reading

Over 25 million people have migrated over to using Google+. Beating Facebook for the title of the fastest growing social network, Google+ comes with some features that also provide some hefty competition! I know it is difficult to go onto a new social network where most of your friends might have not switched to the other side, but Google+ has created some unique features to make you consider leaving Facebook behind… 1)      Circles- This feature lets you organize your contacts[...] Continue Reading

Since the reveal of the Hacker Group Anonymous claiming to “kill” Facebook on November 5, 2011, Facebook has made big privacy changes for its users. The Hacktivist groups reasoning for the attack was based off of users not choosing stronger privacy settings, and Facebook taking advantage of people’s information.  Anonymous has been known for hacking 70 law enforcement websites and the Syrian Ministry of Defense website as well. So how should you use Facebook’s privacy changes? First off, Facebook is[...] Continue Reading

Get ready Facebook because your first real competitor is about to hatch. Did you know that more people are using Google’s websites than Facebook every month…but when it comes to the brass tacks for businesses Facebook blows them out of the water. So what is the search engine giant going to do about this? They have created Google+ which is in developing and testing stages to take on Facebook and bring new innovative social media tools to the table through[...] Continue Reading