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Category Archives: SEM

What in the World is Facebook Subscribe?

Posted on September 19, 2011 in SEM

Facebook has rolled out another new feature called the Subscribe button!  The purpose behind the button is to “subscribe” to people you are in interested in and fine tune your news feed. For example, if you have a certain celebrity or political figure you like to hear from, you can subscribe to their public updates and they will appear in your news feed. You can also pick and choose what types of updates and posts you want to view.  So[...] Continue Reading

10 Reasons Why Google+ is “Winning”

Posted on September 8, 2011 in SEM

Over 25 million people have migrated over to using Google+. Beating Facebook for the title of the fastest growing social network, Google+ comes with some features that also provide some hefty competition! I know it is difficult to go onto a new social network where most of your friends might have not switched to the other side, but Google+ has created some unique features to make you consider leaving Facebook behind… 1)      Circles- This feature lets you organize your contacts[...] Continue Reading

The Internet Is Adding More Domain Endings!

Posted on August 5, 2011 in SEM

On Monday in Singapore, it was decided by the Internet Corporation for Assigned Names and Numbers (ICANN) that they would allow new domain endings other than the popular .com, .org, and .net! This was a historic moment in Internet history. “ICANN has opened the Internet’s naming system to unleash the global human imagination. Today’s decision respects the rights of groups to create new Top Level Domains in any language or script. We hope this allows the domain name system to[...] Continue Reading

Has Facebook Met its Match? Google+

Posted on March 14, 2011 in SEM

Source: Daily Mail Google will launch its own social network in May, it has been claimed. The search engine giant will unveil Google Circles at its Google I/O conference in San Francisco, according to technology blog The Next Web. It is thought the network will allow users to selectively share content with people who are members of different social circles in their lives. Users will be able to filter what content is shown to which group. Reports that Google Circles[...] Continue Reading

Video Marketing Success: Follow the Money

Posted on March 14, 2011 in SEM

Source: Search Engine Watch YouTube is monetizing over 2 billion video views per week globally. So, follow the YouTube partners who are making that money. They include established media companies like Sony Pictures and Universal Music Group; new media companies like Mondo Media and Machinima; and YouTube web hit-makers, users who have created extremely popular videos on YouTube. For example, take a closer look at Next New Networks, an independent video production company based in New York. As Danny Goodwin[...] Continue Reading

Get Past the Pains of Paid Search Advertising

Posted on March 11, 2011 in SEM

Source: Getting traffic to new websites is a tricky part to online business. One of the popular methods to fast track the popularity of a website is to launch into paid search advertising. It takes time for a website to develop far enough to get organic listings with the results of search engine listings. Sites take time to get noticed amidst the amount of similar sites. You need a way to get your site noticed and let people know[...] Continue Reading

Bing & FB to Supplant Google in Social Search

Posted on March 11, 2011 in SEM

Source: Media Post Microsoft has begun layering into Bing search results from Facebook’s social graph. It allows people who log into Bing through Facebook to search and find relevant pages based on “like” authority with help from a social algorithm layered on top. In other words, your friend’s likes influence search results. That’s according to Dave Williams, cofounder of search engine marketing agency 360i, and now founder and CEO of BLiNQ Media. He says that’s quite different from feeding information[...] Continue Reading

SEO vs. PPC: Where’s Your ’11 Budget Going?

Posted on September 1, 2010 in SEM

Source: Clickz How should you spend your search marketing budgets: on paid search advertising or search engine optimization? It often depends on whom you ask. Last month, I moderated a panel at SES San Francisco that explored that issue. Rand Fishkin, CEO of, and Benu Aggarwal, president of Milestone Internet Marketing, made the case for SEO. Arguments for SEO included the great land grab that exists for placement in local, news, blog, video, image, product feeds, and Web results[...] Continue Reading