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Category Archives: Social Media

How Linkedin Can Help Your Business

Posted on February 3, 2013 in Social Media

How Linkedin Can Help Your Business When we talk about advertising online, we usually stick to Google Adwords, Facebook, You Tube and Bing. I have not touched on Twitter’s ‘Sponsored Tweets’ yet, but I will in the weeks to come. Today I’d like to focus on the business networking site we all know as Linkedin. How in the world can Linkedin help your business online minus branding, portfolio and just another organic seo result? Let’s break it down… Linkedin Advertising[...] Continue Reading

Trend Alert! Flat Design

Posted on January 23, 2013 in Social Media

With any trend cycle, doing the opposite of what is popular can completely flip the script and become the next hot thing. In the past few years, web and UI design have experienced a transformation towards “flat design”. First off, what is it? Flat design omits the usual gradients, pixel perfect shadows, and skeuomorphism. Skeu-who, skeu-what??  Skeuomorphism is essentially a realistic digital representation of an object… make the object look like it would in real life just for ornamental reasons. For[...] Continue Reading

Facebook Announces Graph Search

Posted on January 16, 2013 in Social Media

At 1:07 EST on Tuesday January 15, Mark Zuckerburg stood in front of more than 120 bloggers and reporters to announce Facebook’s newest platform – graph search. Graph search will allow users to search photos, interests and places of people who have shared content with you. Zuckerburg explained that graph search will have privacy settings so that friends can take down embarrassing photos of you or you can untag yourself from pictures. Zuckerburg made a point to say, “what is[...] Continue Reading

Are You a Connected Physician?

Posted on December 7, 2012 in Social Media

Did you know that 65% of physicians – YOUR COMPETITION – are ahead of the game by using social media marketing to attract new patients, engage with current ones, and to promote new services they offer? Check out this INCREDIBLE infographic that tells you how to ENGAGE + EDUCATE + CONNECT through social media!

Medical Practices Need Online Marketing!

Posted on November 12, 2012 in Social Media

Did you know that 8 million Americans are looking for medical information on the internet every single day? If they were to search for a specific treatment or procedure in their area, could they find you? Check out our latest infographic that breaks down why medical practices need an online marketing strategy for gaining new patients in an ever-growing competitive market. Check out the infographic below!

Clicks No Longer Count in YouTube Rankings

Posted on October 23, 2012 in Social Media

Sure, YouTube is the place to catch all those viral videos that circulate through social media, but it’s also considered one of the largest search engines on the Internet today. To that end, Google is changing the way videos are ranked on YouTube, to bring videos with higher quality viewing content to their users. It’s not a new concept; Google has been fiddling with search engine optimization (SEO), the tool website creators use to draw traffic to websites, for some[...] Continue Reading


Posted on September 7, 2012 in Social Media

A new social network is hitting the market by storm! Pinterest, currently a free service, allows its users to PIN and share their favorite pictures to virtual pinboards. Users can organize these boards by niches and also follow other users’ boards.   Since its launch in 2009, Pinterest has experienced a rapid growth. According to statistics released by ComScore in February 2012, Pinterest had more than 10 million monthly unique visitors and is now the third most popular social networking[...] Continue Reading

The INCREDIBLE Way to Use Google +

Posted on August 13, 2012 in Social Media

The best way to make the most of your Google+ is to post compelling and intriguing content that links back to your website.  Having a Google+ page isn’t enough; you want your content to capture the follower’s attention!  This can be done through pictures, blog posts, videos, interviews, and more. Be sexy, risque, & a little taboo if you want to get some action going on your posts. Ultimately, you want to engage audience members, stimulate discussion and spark debate! [...] Continue Reading

Social Searches – Social Media Marries SEO

Posted on July 25, 2012 in Social Media

By Now, you have heard all the internet marketing and Search Engine Optimization lingo.  You know about ‘keywords’ and ‘meta-tags”.  Maybe you even understand ‘pagerank’ or ‘link authority’.   You have become somewhat familiar with where your practice website ranks on the major search engines, and how your competition is doing. You know you need to be at the top of the search engines – as that is where your patient’s find you.  When it comes to SEO, you consider[...] Continue Reading

Browse the Web…Facebook’s watching!

Posted on June 21, 2012 in Social Media

A new Facebook system, dubbed Facebook Exchange, will use your web-surfing activity to send you ads they think you’ll be interested in. Advertisers will be able to bid to get their ads in front of you. Say you’ve been searching swimwear sites for your vacation to Miami. If an advertiser has a bid for that kind of a search, you will start seeing discounted trips to Miami and other swimwear stores the next time you visit Facebook on your personal[...] Continue Reading