Category Archives: SEO
How Linkedin Can Help Your Business When we talk about advertising online, we usually stick to Google Adwords, Facebook, You Tube and Bing. I have not touched on Twitter’s ‘Sponsored Tweets’ yet, but I will in the weeks to come. Today I’d like to focus on the business networking site we all know as Linkedin. How in the world can Linkedin help your business online minus branding, portfolio and just another organic seo result? Let’s break it down… Linkedin Advertising[...] Continue Reading
Did you know that 8 million Americans are looking for medical information on the internet every single day? If they were to search for a specific treatment or procedure in their area, could they find you? Check out our latest infographic that breaks down why medical practices need an online marketing strategy for gaining new patients in an ever-growing competitive market. Check out the infographic below!
“We’ve detected that some of the links pointing to your site are using techniques outside Google’s Webmaster Guidelines…” Receiving this notification from Google can be unnerving. In the past this message was sent to signify that Google was taking action against your entire site – in the worst of circumstances, invoking the dreaded banhammer. After such a blow, the road to redemption was paved with tedious link removal then submitting a reconsideration request. Depending on how savvy you are about[...] Continue Reading
Sure, YouTube is the place to catch all those viral videos that circulate through social media, but it’s also considered one of the largest search engines on the Internet today. To that end, Google is changing the way videos are ranked on YouTube, to bring videos with higher quality viewing content to their users. It’s not a new concept; Google has been fiddling with search engine optimization (SEO), the tool website creators use to draw traffic to websites, for some[...] Continue Reading
The best way to make the most of your Google+ is to post compelling and intriguing content that links back to your website. Having a Google+ page isn’t enough; you want your content to capture the follower’s attention! This can be done through pictures, blog posts, videos, interviews, and more. Be sexy, risque, & a little taboo if you want to get some action going on your posts. Ultimately, you want to engage audience members, stimulate discussion and spark debate! [...] Continue Reading
By Now, you have heard all the internet marketing and Search Engine Optimization lingo. You know about ‘keywords’ and ‘meta-tags”. Maybe you even understand ‘pagerank’ or ‘link authority’. You have become somewhat familiar with where your practice website ranks on the major search engines, and how your competition is doing. You know you need to be at the top of the search engines – as that is where your patient’s find you. When it comes to SEO, you consider[...] Continue Reading
Every business owner wants to rank number one in Google search results for their targeted keywords. A few are lucky enough to get that number one ranking. But, there’s a new concern in the SEO world – Negative SEO. Negative SEO is based on the principle that if you can’t beat ‘em, take ‘em out. If your business is sitting on a number one ranking for a profitable keyword and your competitors have tried and tried to outrank you for[...] Continue Reading
#1 Misconception: Your customers aren’t using social media Social media was once dominated by teens and young adults, but this is changing. Ninety-three percent of adult internet users are on Facebook alone. People are not only using social networks, but are on them for extended periods of time. On average, people spend 4.6 hours a week on social sites. #2 Misconception: Social media is free Although joining social networks is free, establishing an effective social media presence is not. You[...] Continue Reading
Way back in the day, Google ranked websites based primarily on the keywords found on the actual page. If you stuffed a bunch of keywords on the page, you’d end up at the top of the search results. Google evolved. They began using links as their primary ranking factor. A link was a “vote” and the more votes you got, the better ranking you’d see. Today, Google uses over 200 “signals” in their search engine ranking algorithm. That includes links,[...] Continue Reading
Social media is a great way to expand your professional network. Email marketing is a great way to connect with your current network. Combine the two worlds and you get massive amplification. When you combine social media and email marketing you can leverage your email list to increase your exposure. In other words, you can expand your network and grow your business. Most email lists are made up of people already interested in your business. When they share your emails[...] Continue Reading
