By Now, you have heard all the internet marketing and Search Engine Optimization lingo. You know about ‘keywords’ and ‘meta-tags”. Maybe you even understand ‘pagerank’ or ‘link authority’. You have become somewhat familiar with where your practice website ranks on the major search engines, and how your competition is doing. You know you need to be at the top of the search engines – as that is where your patient’s find you. When it comes to SEO, you consider[...] Continue Reading
A new Facebook system, dubbed Facebook Exchange, will use your web-surfing activity to send you ads they think you’ll be interested in. Advertisers will be able to bid to get their ads in front of you. Say you’ve been searching swimwear sites for your vacation to Miami. If an advertiser has a bid for that kind of a search, you will start seeing discounted trips to Miami and other swimwear stores the next time you visit Facebook on your personal[...] Continue Reading
Every business owner wants to rank number one in Google search results for their targeted keywords. A few are lucky enough to get that number one ranking. But, there’s a new concern in the SEO world – Negative SEO. Negative SEO is based on the principle that if you can’t beat ‘em, take ‘em out. If your business is sitting on a number one ranking for a profitable keyword and your competitors have tried and tried to outrank you for[...] Continue Reading
“A picture is worth a thousand words.” This proverb has never been so true. We’re approaching a new, visually-consuming era and Facebook Timeline, Pinterest, and Instagram are at the forefront. More than ever, brands are being forced to think and act more visually. Beautifully-designed images can convey an idea or message without the need to even utter a word. The ability to speak and engage with your audience through imagery is key if you want to set yourself apart from[...] Continue Reading
#1 Misconception: Your customers aren’t using social media Social media was once dominated by teens and young adults, but this is changing. Ninety-three percent of adult internet users are on Facebook alone. People are not only using social networks, but are on them for extended periods of time. On average, people spend 4.6 hours a week on social sites. #2 Misconception: Social media is free Although joining social networks is free, establishing an effective social media presence is not. You[...] Continue Reading
KONY 2012. If you don’t know what the hell that is, you’ve probably been living under a rock this past week. So, what is it? It’s a 30-minute film and campaign by Invisible Children to raise awareness for Joseph Kony, Ugandan warlord, who for 26 years has led the Lord’s Resistance Army. We won’t go into exactly what the video entails. But if you’re intrigued, you can check it out for yourself. We dare you to not be moved. http://youtu.be/Y4MnpzG5Sqc Those who have watched[...] Continue Reading
Are you a Google product user? Than open your ears to this breaking news: March 1st is the day Google’s new privacy policy goes into effect. Watch Out! Your Google Web History will be shared! If you clear your Google Web History before the big privacy change, then you will be ok. Did you know that they have been tracking your web history, every search, and every site you have visited? In the past it has been separated from your[...] Continue Reading
Way back in the day, Google ranked websites based primarily on the keywords found on the actual page. If you stuffed a bunch of keywords on the page, you’d end up at the top of the search results. Google evolved. They began using links as their primary ranking factor. A link was a “vote” and the more votes you got, the better ranking you’d see. Today, Google uses over 200 “signals” in their search engine ranking algorithm. That includes links,[...] Continue Reading
Social media is a great way to expand your professional network. Email marketing is a great way to connect with your current network. Combine the two worlds and you get massive amplification. When you combine social media and email marketing you can leverage your email list to increase your exposure. In other words, you can expand your network and grow your business. Most email lists are made up of people already interested in your business. When they share your emails[...] Continue Reading
Orange County internet marketing company, Incredible Marketing, plans for expansion in 2012. After experiencing unprecedented growth in 2011, Incredible Marketing, an internet marketing company, is preparing for another year of exceptional growth in 2012. Over the past three years, Incredible Marketing has been focused on helping its clients build incredible websites, improve their search engine rankings through effective SEO, and manage their social media presence. “Since many of our clients are in the professional field, such as healthcare and law,[...] Continue Reading
