Category Archives: Incredible Marketing News
Whether you realize it or not, your business tells a story. It’s telling one right now. All businesses tell stories. Not tales, or lies, but real stories. Stories tell your audience who you are, what you stand for, why your offer and the way you offer it deserves attention, and how your product or service will make us feel. Stories are the reason why some people drive a Mercedes over a Honda Civic, even though the Civic costs less, gets[...] Continue Reading
1. Just how important is a logo to your business? Ahh… the logo. A logo is the face of your business, the single most visible manifestation of your company. Your logo is the shorthand way of referring to your business in advertising and marketing materials- and it provides an anchor point for all your marketing materials. When considering the largest brands of our time you will find that these logos share certain principles. A good logo is simple, memorable, timeless,[...] Continue Reading
Video Snippets for SEO By Nick Spears – Follow me on Google+ Let’s first start by asking the question “What is a video snippet?” A ‘video snippet’ is the same as a ‘rich snippet’, but specifically for video. A rich snippet allows Google to better suck info from your site. You’ve most likely seen new looking website results within the Google results, these are usually some form of a rich snippet. These new results display things like a rating, thumbnail[...] Continue Reading
Truly INCREDIBLE brands that want to increase their online visibility will be investing in a social media marketing strategy in 2014 for lead generation, referral traffic, and revenue. Your customers are hanging out there, and you should be too! This past year has shown that social influence is on the RISE! Social media has made us change the way we think about SEO. Google has tweaked their algorithm in 2013 with the new Penguin and Panda updates to include social[...] Continue Reading
While design principles remain infinite, design trends are part of an endless cycle of constant evolution. Bad trends are often showered with popularity and ridicule while the good trends slide under the radar. With an equal mixture of reflection, prediction, and west coast IPA, we do our best to expose the five best design trends of 2014. Flat Design By no means is this a new trend for 2014, however we don’t see this trend changing anytime soon. Flat design[...] Continue Reading
The days of newspaper stands are behind us. 2014 will bring another gigantuan online shift with how people relate content to your brand and how stories are told. With content marketing being one of the most important changes for online marketers in 2014, an important facet of that will be HOW content is delivered. According to Forbes, “87% of connected device sales by 2017 will be tablets and smartphones.” Mobile content delivery is key. Mobile websites are not new, but they have[...] Continue Reading
The Incredible Marketing team has some exciting trends and predictions for online marketing in 2014! The internet is constantly changing and our department leaders have shared some valuable insight into what you should be doing to dominate your businesses online visibility in this digital revolution. This past year we’ve seen Google algorithm updates, the rise of social media marketing, and the importance of mobile. Check out more INCREDIBLE predictions in design, website development, social media, and SEO! Sound incredible? Well[...] Continue Reading
Google just recently announced that Google Places will now have a Reviews tab, which will allow business owners to see all their customer reviews in one place. Businesses will also be able to respond to the reviews directly from the new Reviews tab. Google said: “Today, we’re introducing Reviews in Google Places for Business. Now you can learn what your customers are saying about your business on Google and across the web, in one place. If you have a verified[...] Continue Reading
Have you noticed the new five-star rating on your Facebook business page? They are not new, but their location is, and this could IMPACT your business! The stars are hard to miss, located right beneath your cover photo and business name. Their visibility could easily cause people to quickly judge your brand or business before scrolling through your timeline to see all of your great fan engagement! THE GOOD This could be great! If your brand rocks and you have[...] Continue Reading
Let’s start with this simple fact: People LOVE to shop! Social Media is a great way to increase your online visibility, promote word of mouth marketing, and build buzz around your products and services. People visit your Facebook page because they want to see the expert tips and how-to-tricks you post, to learn something about your practice, and to access special deals and promotions. Here is a list of the 4 best ways to sell your products & get people[...] Continue Reading
